From Clinic to Brand: Your Digital Playbook
Build a digital identity that drives patient trust.
Social media, content strategy, Google presence, and building a clinic's digital identity that drives patient trust. A 3-day intensive digital marketing course for physiotherapy clinic owners and managers.
For:
Clinic Owner
Owners of 1–3 location physiotherapy clinics who want to take control of their digital presence and build a recognisable local brand.
Clinic Manager & Fresh Practitioners
Managers responsible for growth and operations, and junior practitioners looking to develop business skills in digital marketing.
The Opportunity
Clinics are invisible online
Most physiotherapy clinics rely entirely on word of mouth. When a patient searches online, they find the competition instead — and that gap grows every year.
Owners want to learn, not just outsource
Clinic owners are hands-on by nature. They want to understand their digital presence and make informed decisions, not hand everything to an agency and hope for the best.
No practical training exists for this audience
Generic digital marketing courses are not built for healthcare professionals. This course speaks their language and solves their specific challenges.
3-Day Course Overview
- ·360 Digital Strategy overview
- ·The patient online journey
- ·Website must-haves & credibility
- ·Local SEO & Google Business Profile
Deliverable: Digital presence audit
- ·Social media strategy for clinics
- ·Content pillars & posting rhythm
- ·Paid media basics (Meta & Google)
- ·Budget thinking & performance tracking
Deliverable: 30-day content plan + ad brief
- ·Digital tools for clinic operations
- ·Patient reviews & reputation
- ·Booking systems & communications
- ·Building your 90-day action plan
Deliverable: Personal 90-day digital roadmap
What Participants Walk Away With
Digital Presence Audit
A clear picture of where they stand online today and exactly what needs to change.
30-Day Content Plan
A ready-to-use social media content calendar built around their clinic's services.
Paid Media Brief
A brief template for Meta and Google ads they can use themselves or hand to an agency.
90-Day Digital Roadmap
A personal action plan with priorities, timelines, and tools tailored to their clinic.
Tools & Systems Guide
A curated toolkit of free and low-cost digital tools to manage their presence efficiently.
Growth Mindset Shift
A new way of thinking about their clinic as a brand, not just a service provider.
Why This Audience Is Ready
- ✓They already have revenue but no digital system
- ✓Competition is increasing pressure to stand out online
- ✓They trust Dynamix as a credible training partner
- ✓They are willing to invest in business education