Marketing Fundamentals for Healthcare
Core marketing concepts applied to the clinic world.
Core marketing concepts applied to healthcare: patient journey, positioning, referral strategy, and brand basics. The foundation for all other marketing tracks.
For:
Clinic Owner
Owners who want to understand how to position their clinic, build referral systems, and think strategically about marketing.
Clinic Manager
Managers responsible for marketing who want a structured foundation before diving into digital tools and paid media.
Fresh Practitioner
Practitioners interested in healthcare marketing roles who need the foundational vocabulary and strategic framework.
The Opportunity
Marketing is misunderstood in healthcare
Most clinic teams think marketing means posting on Instagram. This course reframes marketing as a strategic, patient-centred discipline.
Positioning is the least understood growth lever
Clinics that are clear on what they stand for and who they serve attract the right patients and charge accordingly.
Referral strategy is free growth waiting to happen
A structured approach to GP referrals, patient referrals, and professional networks unlocks the most cost-effective growth channel.
3-Day Course Overview
- ·What marketing actually is (and isn't)
- ·The patient decision journey
- ·Positioning your clinic in a crowded market
- ·Understanding your target patient profile
Deliverable: Clinic positioning statement and target patient profile
- ·What a clinic brand really means
- ·Consistent communication across channels
- ·The tone, language, and voice of your clinic
- ·Messaging that builds trust with patients
Deliverable: Clinic brand messaging guide
- ·Patient referral mechanics and incentives
- ·Professional referral networks: GPs, physios, specialists
- ·Building a simple marketing calendar
- ·Measuring what's working
Deliverable: 90-day marketing and referral strategy plan
What Participants Walk Away With
Positioning Statement
A clear, differentiated statement of what the clinic stands for and who it serves.
Brand Messaging Guide
A documented voice, tone, and messaging framework for all clinic communications.
Referral Strategy
A structured plan for activating both patient and professional referral channels.
Marketing Calendar
A 90-day marketing plan they can implement immediately.
Why This Audience Is Ready
- ✓They are relying on word of mouth and want a more structured approach
- ✓They are confused by the breadth of marketing channels available
- ✓They want to understand marketing before investing in paid campaigns
- ✓They trust Dynamix as a credible training partner