Paid Advertising for Clinics
Run effective paid campaigns that bring new patients through the door.
Meta and Google ads: campaign setup, audience targeting, budget management, and reading performance results. A 3-day hands-on course built specifically for physiotherapy clinic owners and managers.
Next Course
For:
Clinic Owner
Owners who want to take control of paid advertising spend and make decisions based on real data rather than guesswork.
Clinic Manager
Managers responsible for marketing who want to own the paid media function in-house — from campaign setup to performance reporting.
The Opportunity
Most clinics waste money on ads without a strategy
Boosting posts and running generic campaigns without targeting or tracking burns budget with no measurable return. A structured approach changes everything.
Healthcare advertising has unique rules
From compliance considerations to patient privacy, running ads in healthcare requires a specific understanding that generic marketing courses skip entirely.
The clinics winning online are running paid media
Organic reach alone is no longer enough. The clinics consistently filling appointment books are combining great content with targeted paid campaigns.
3-Day Course Overview
- ·Meta Business Manager setup
- ·Campaign objectives & structures
- ·Audience targeting for local clinics
- ·Creative best practices for healthcare
Deliverable: First live Meta ad campaign
- ·Google Ads account structure
- ·Search campaigns for clinic services
- ·Local Services Ads setup
- ·Negative keywords & quality scores
Deliverable: Google search campaign brief
- ·Setting & managing ad budgets
- ·Reading performance metrics
- ·A/B testing for clinic ads
- ·Monthly optimisation checklist
Deliverable: 30-day ad performance dashboard