From Clinic to Brand: Your Marketing & Digital growth
Build a brand & digital identity that drives patient trust.
From Clinic to Brand gives clinic owners and managers the strategic fundamentals behind how patients actually decide, then turns that into a working digital system. Social media, content strategy, Google presence, and building a clinic's digital identity that drives patient trust. A 4 day intensive Strategic Foundations and digital marketing course for physiotherapy clinic owners and managers.
For:
Clinic Owner
Owners of 1 physiotherapy clinics who want to take control of their digital presence and build a recognisable local brand.
Clinic Manager & Fresh Practitioners
Managers responsible for growth and operations, and junior practitioners looking to develop business skills in marketing.
The Opportunity
Clinics have no marketing strategy, only survival mode
Most physiotherapy clinics rely entirely on referrals and reputation. They have no clarity on positioning, patient acquisition, or competitive differentiation, which means growth plateaus.
Owners want to own their marketing strategy, not outsource it blind
Clinic owners are hands-on decision-makers. They want to understand the strategy behind their growth, not just pay an agency and hope for the best.
No marketing training exists for physiotherapy clinic owners
Generic business courses don't speak to healthcare realities. This course teaches marketing strategy specifically designed for how clinics operate and grow.
4-Day Course Overview
- ·What Is Marketing?
- ·Needs, wants, demand, and the demand states that shape growth
- ·Environment & Orientations
- ·PESTEL, the Five Forces, and marketing ethics
- ·Strategic Planning & Portfolio
- ·Planning levels, the BCG matrix, product life cycle,growth strategies
- ·SWOT & the Marketing Mix
- ·A working SWOT and the 7Ps for services
- ·Day 1 Synthesis
- ·Applied case study and open Q&A
Deliverable: A completed SWOT and market analysis for your own clinic, with a clear STP (segmentation, targeting, positioning) statement.
- ·Value & Customer Satisfaction
- ·The value proposition, and the "highly satisfied" patient
- ·Market Segmentation
- ·Levels, basis, and the criteria for an effective segment
- ·Targeting & Positioning
- ·Five targeting patterns, an invasion plan, positioning
- ·Branding & IMC
Deliverable: A patient centric value proposition built with the 7Ps marketing mix, plus your first brand positioning statement.
- ·Personal branding vs. clinic branding — and how they reinforce each other
- ·Live personal brand audit of your own digital footprint
- ·The 4 pillars every clinic needs: website, local SEO & Google Business Profile, social, and reputation
- ·What patients actually do before they book a clinic
- ·Choosing the right social platforms and defining your clinic's voice
- ·Defining 2–3 content pillars that are realistic to maintain
Deliverable: A completed digital presence checklist and foundation pack — brand positioning summary, personal branding action list, website & Google Business Profile checklist, and a social media starter plan with priorities for the first 30 days
- ·How Facebook, Instagram, and Google Search ads actually work
- ·Setting a realistic paid media budget and reading a basic performance report
- ·Building a 30-day content calendar live, using a provided template
- ·Content formats and simple batching/scheduling tools that don't need a production team
- ·Mapping your personal 90-day digital roadmap and identifying quick wins
- ·Setting the one or two metrics that actually matter
Deliverable: The Clinic Growth Pack — a 30-day content calendar built around your clinic's services, a one-page paid media brief for Meta & Google, and a personal 90-day digital roadmap with first-week quick wins
Meet Your Trainers
Hamza Moawad
Co-Founder | Lead Digital Strategy Consultant at Big Move Consultancy A digital strategy and transformation leader with 17 years across both agency and client sides. He has led digital marketing, transformation, and business-intelligence projects for some of Egypt's most recognized organizations, including Al-Futtaim Real Estate, Mountain View Egypt, and Ghabbour Auto, with earlier roots at Xlab Group.
Dr. Ahmed El Samadicy
A Professor of Marketing and Vice Dean for Educational Affairs at AASTMT. Dr. Ahmed pairs more than 25 years in academic leadership, including a term as Dean, with active practice as a marketing consultant. He holds a PhD in Marketing from Alexandria University and an MBA from Johnson & Wales University, USA. His research covers marketing management, international marketing, social media marketing and new product development, and he has published in international peer-reviewed journals. He also works as a marketing consultant on strategic marketing plans, integrated campaigns and digital marketing. That practice keeps his teaching grounded in how brands actually compete.
Dr. Mohamed Ali
CEO of Dynamix Medical , MBA , MSc Leads the Dynamix company's strategic vision of transforming physiotherapy services through innovative management, operational excellence, and sustainable business solutions. With a strong foundation in healthcare leadership and business strategy, he drives the development of integrated systems that empower healthcare organizations to optimize performance, strengthen clinical operations, and achieve long-term growth.